SOCIAL CONTEST:
PROBLEM: RIP IT Energy Fuel doesn’t have the media budget to match Red Bull, Monster or other major energy drink competitors.
INSIGHT: Fantasy football and the NFL draw a lot of social media pull and match RIP IT’s target audience
IDEA: Tap into the social dialogue of fantasy football and the NFL while spreading awareness of your brand through a contest.
ROLE: Creative Director •. Content/Community Manager • Animation/Post-Production. •. Strategy
Social Contests are great way to increase followers and engage with your audience. To align with the NFL Draft, we ran a Facebook contest that let users vote on their favorite flavors with the chance to win free RIP IT, jerseys and more.
CASE STUDY:
Contest Cover Image
flavor posts
Contest Winner Post
Final Flavor Winner
CROSS-CHANNEL MESSAGING & USER EXPERIENCE:
In order to be strategic and have effective messaging the contest user experience was mapped out. This included dates, channel messaging and winners announcements for all posts and channels.
