PROBLEM: Michigan is not a top of mind “summer destination” outside of the state.
INSIGHT: Summer is always too short. But meaningful memories and experiences last forever.
IDEA: Summer only last 93 days. Make every one of them count in Michigan.
ROLE: Creative/Art Director
CASE STUDY
Digital Experience - Pure Michigan Vacation Finder
This integrated summer campaign included digital and traditional media that helped travelers find the perfect getaway with the Pure Michigan Vacation Finder. An interactive tool that allows users to find the perfect Michigan vacation destination base on their customized settings.
the Pure Michigan Vacation Finder
Out-Of-Home
We spread our message across the Midwest with billboards, busses and more to share how Pure Michigan takes advantage of summer.
BUS - VolleyBall
We invited the whole city of Chicago to come over and play in Pure Michigan with this volleyball themed Bus.
a custom created volleyball hubcap was created and actually attached to the bus on both sides.
Digital Outdoor - User Generated Content
To make the most of every single summer day, we orchestrated and updated our digital OOH board each and every day of summer. From Memorial Day through Labor Day we shared 93 unique UGC images of Pure Michigan across the Midwest.
Digital OOH
Our Final design featured every UGC image used throughout the summer.
Boards - Extension designs
FB Post
Instagram Carousel